Pag’s folk attire is especially beautiful and known throughout Europe. When speaking of Pag folk attire, one first thinks of the old-style women’s clothing, particularly the lace made by needlepoint, the blouses and headgear (called pokrivaca).
The Pag tanac (dance) is performed to the accompaniment of bagpipes. This is a depiction of an encounter between young women and men wearing folk attire who, by dancing, clapping their hands and twirling, attract each other’s attention in order to dance together.
The Pag carnival has a long tradition. The Winter Carnival is organized for the local population, and it begins on the first Saturday after the Epiphany and it lasts until Ash Wednesday. During this period, dances (tanci) are organized every Saturday.
The Pag circle dance is performed to the accompaniment of brass music.
A natural spa rich in mud sediments is situated in the Lokunja section, in the very heart of the town of Pag. This mud effectively treats rheumatism and various skin conditions.
The Velo Blato Ornithological Reserve is located on the southern side of the island of Pag. This area has great biological value, because it is a habitat for over 160 species of marsh birds, of which 66 species nest here.